Justin Handley, President of Web Mission Control, was recently featured in a study on DIY web builders and how they are used by individuals and small businesses.
As an expert in web design and development, Handley was approached to offer his insight and opinions on the web builder market and how the tools can be implemented for an effective web design strategy.
The study is based off of a survey conducted by Clutch, a ratings and reviews platform for businesses. The survey gathered responses from 307 individuals who have used a DIY website builder such as Wix, Weebly, Squarespace, or more. Of the data collected, Clutch looked to Handley to comment on the findings and to offer his opinions about the use of DIY tools for small businesses looking to grow online.
Can a DIY Web Builder grow as your business does?
According to Handley, “it is nearly impossible to have a rapid online growth strategy that relies on a site built on one of the common web builders.” He continues, “while things like Wix and SquareSpace are great for businesses that have no web presence and are just starting out with no marketing budget to speak of, they are not a good option for anyone who wants to do serious online growth.”
Some of the benefits of working with DIY web builders are that users don’t need a coding expertise or a large budget to build a quality and responsive website. Where issues arise, however, are when users of web builders are looking to build truly comprehensive and advanced sites with many features and integrations involved. Especially for websites focused in e-commerce, the implementation of advanced features is most likely a necessity, but can also be a big challenge for a person trying to build the site on their own.
Handley added “When you get into the world of marketing automation, cross channel data flow, complex tracking and analytics – the tools that drive real online growth – you quickly find that the more ‘custom’ you make your out-of-the-box web builder, the harder it is to manage, and the bigger headache it becomes.”
For small businesses with the mission to drive online traffic and conversions, creating a strong website that includes complex features may require an alternative solution. As a recommendation, Handley points to a content management system (CMS).
What do you recommend instead of a DIY Web Builder?
“I recommend that people use WordPress. WordPress can be set up quickly, there are themes and plugins that enable easy drag and drop editing functionality, but when you are ready to grow, it is a completely flexible open source platform, so the sky is the limit.”
While DIY website builders provide the tools to produce clean and high-quality websites, a more complex and business-oriented website may need to be built using a CMS platform or may need the design to be outsourced to a professional.
“While the setup time can be slightly more than on a builder like Wix, the tradeoff is long term flexibility and the ability to scale when you are ready without switching platforms.” – Justin Handley
More insight from Web Mission Control’s president, Justin Handley, can be found in Clutch’s full research on DIY web builders: https://clutch.co/website-builders/resources/web-builders-survey