Our founder and President Justin Handley recently threw in his 2 cents on the question ‘What is the future of SEO?’. This question was posed to quite a few thought leaders in the industry by the site Future of Everything, and you can read the full article here.
Here is what Justin had to say…
“I think that the future of SEO lies in the same place as the history of SEO. While there are always ‘black hat’ and questionable techniques that can be used to dupe the search engines and get temporary high rankings, long term SEO success is born of great content. Content that people want to read, that addresses the search directly and in depth, that is so astonishingly good that people want to share it. Google wants to add value to the lives of the people that use it by answering their search queries in an accurate and useful way. So, for success now and in the future, instead of working on the next trick, start writing THE foundational article on your topic. The article that covers the topic so in depth that no one will ever need another one. Be the best. That is the future of SEO.”
In line with our agency’s core beliefs of honesty and transparency in marketing, we pose this challenge to you. Are you already writing and producing web-based content? If not, you should be. And if you are – does everything you write pass must as fantastic content that is going to add value to the lives of the people who read it? If you are publishing a weekly blog and sometimes just write filler content because you are on a deadline, consider shifting down to a monthly post, but where each and every one has fantastic value for your audience.
We’d love to hear your thoughts in the comments below.