London based digital agency Solvid recently reached out to thought leaders in the online marketing industry to put together a comprehensive list for their audience on how to increase traffic to their website. Our President Justin Handley sent some advice their way focusing on the recent retargeting trends of Facebook.
His tips included…
1. Targeted Facebook Ads: With demographic targeting, if you think creatively about who your audience is, you will be able to find them and present your offer on Facebook. Advertising on Facebook has consistently been one of the cheapest, highest ROI methods for all of our clients over the years.
2. Retargeting on Facebook and Google: While this doesn’t drive ‘new’ traffic, it often drives the essential traffic – those that are interested and ready to buy. You can put a pixel on your site, and then you can tell Facebook and Google to advertise only to people who have visited your site. This way, you can use free social media posts, emails, or any other promotion method to drive people to your site – without having to taint their visit with a sales offer. You can send them just to a blog post. Then, they see your ad later on Facebook, and it is credible because they’ve just read an article by you, and it makes it feel like your brand is ‘everywhere’. Powerful stuff.
3. Other People’s Lists: While it is hard work, and takes a lot of patience and persistence to succeed, approaching other significant list owners with either a joint venture offer or an offer to write content if they publish a newsletter can be a landslide a driving tonnes of traffic. Although this takes longer to set up, it is also more likely to generate server destroying levels of traffic if you do it right.
But that is just the tip of the iceberg. You can see the whole list here.
Questions about growing the traffic to your site? Post them below and we are happy to give direct advice to your situation!